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The rich formula helps the skin regain moisture with DMS, a lipid complex that resembles the skins own barrier structure. Natural extracts reduce irritation and itching.

For best results use the cream regularly. The cream is steroid free.

You can read more about Everyday Rescue Repair Cream and shop online here.

If you are reading here, you are probably interested in skincare and how to keep your skin young and beautiful.  However, as the consumption of skincare products is on the rise, so is also various skin problems and sensitive skin.

Especially women tend to use an increasing number of products every day, such as peelings, moisturizers, eye creams, serums, primers, lotions, masks, toners…How many ingredients do you actually expose your skin to every day?

We believe beautiful perfect skin is achieved not by exposing your skin to an array of products and ingredients but by selecting only a few, but very efficient products. We think the new generation of skincare is about awareness and preserving your skin’s natural integrity and beauty, not about buy-it-all consumerism.

The products

Everyday Soft Foaming Cleanser: A very mild cleanser with a deeply purifying effect that preserves your protective skin barrier with organic sunflower oil and ceramides.
Suggested further reading:
Cleansing and skin ageing
More on Everyday Soft Foaming Cleanser

Everyday Energizing Facial Cream: A lightweight lamellar cream that makes your skin soft and beautiful by strengthening your skin’s natural protection. The cream reduces inflammations and impurities in deeper skin layers, making your skin moist and radiant from inside and out.
Suggested further reading:
Lamellar creams

Tomorrow Superior Serum Anti-ageing Activator: A highly concentrated and efficient serum with retinol (A vitamin), extracts from turmeric and protective ceramides. Reduces wrinkles, discoloration and pigment spots, making your skin rosy, moist and beautiful.
Suggested further reading:
Anti-ageing that really works

Everyday Hydroactive Moisturizing Body Lotion: A wonderful lamellar lotion for soft baby skin all over the body. Lightweight but very efficient for a long-term moisturizing effect.
Suggested further reading:
The skin barrier

Following an efficient cleansing routine is essential for keeping your skin soft and beautiful. To preserve your skin’s own protection and integrity, it is important to use a cleanser that is as mild as possible, but that still does the job.

When developing our Everyday Soft Foaming Cleanser we focused on a formula that would not harm the skin barrier and your natural protection. Every time you use a cleanser you risk stripping your skin from essential lipids, water-binding salts and antioxidants, and this is something we wanted to avoid.

Our cleanser is very mild and gentle to your skin with protective organic sunflower oil and ceramides. For a clean and radiant skin, we recommend the following deep cleansing two-step procedure:

The more water you add, the more foam you will be able to work up in your palms. For those of you who prefer cleansing milks, use the product as it is and then remove with water or cosmetic pads.

You will find more and essential reading on cleansing and skin ageing here.

We also recommend you to learn more about the skin barrier as it will be your best insurance to prevent premature ageing. You will find all the information you need here.

In stores now!

People have always been interested in skincare and ancient beauty tricks and secrets are found everywhere. I wrote earlier about Pharaoh Cleopatra’s milk baths. This time I intend to dwell upon the Roman gladiators, sex symbols of their time, and their body oil.

The Baths of Caracalla. Photo from Flickr by Stuck in Customs.

Anyone who has visited the Baths of Caracalla can testify to the immense importance body treatments had, not the least as the baths served as a meeting place for the noble classes. There were both cold baths, hot baths and gyms and areas for body cleansing and relaxation. At these times, soaps where not used but instead oil was rubbed onto the skin and then scraped off.  

The Roman gladiators also followed this cleansing routine. The oil scraped off from their bodies, mixed with their sweat and dust from the arena, was sold as a beauty product and aphrodisiac. 

Gladiator by Algardi. Photo from Flickr by antmoose.

Now, it turns out, male sweat contains a pheromone called androstadiene that has an aphrodisiac effect. I don’t know if the androstadiene could be preserved in the oil, however, as long as no water was mixed into the product, the oil in itself would have presented excellent preservation properties. So, in fact, the oil might have been as hot as it’s rumour!

I doubt anyone would appreciate this kind of oil today. But what we can learn from the Romans is to use very mild cleansing products that will not disrupt the skin barrier. And if you follow up your cleansing procedure with a lamellar cream, that has the ability to repair your skin’s natural protection and beauty, at least your skin will be hot and irresistible. 

What really rejuvenates your skin is, according to science, not an exotic hard to find ingredient. It is actually the same substances that are important for the rest of the body too and what most people look for in their food supplement pills: vitamins. They are still the best when it comes to decreasing wrinkles and pigment spots, making the skin more elastic with a youthful glow.

Unlike other “hot” ingredients such as peptides and antioxidants, vitamins are essential for you, as the body cannot make them itself

Vitamins, especially vitamin A and C, are however very sensitive and fragile and often loose all of their potency when exposed to uv-radiation and oxygen in the air. Thus, most of the “old-time” cosmetic products containing vitamins loose their effect already upon opening the jar for the first time. Besides, vitamins also tend to cause side effects on sensitive persons, especially with an efficient high dose of the vitamin in question.

Maybe that’s why there’s such a frenzy to find other “magic” ingredients. But if you want an efficient product – go for the vitamins! Nowadays there have popped up new exciting technologies that make the vitamins stable and less prone to cause side effects.

Vitamin A is, so far, the most efficient rejuvenating substance science has seen. In cosmetics, a less strong and harsh variant in used, retinol. There are also other forms of vitamin A such as i.e. retinyl palmitate, which is very easy, stable and cheap, but it is much less potent and will not make much of a difference to the skin. Look in the ingredient list for retinol if you’re looking for an efficient vitamin A product.

Tomorrow Superior Serum Anti-ageing Activator

In our Tomorrow Superior Serum Anti-ageing Activator we have “embedded” the retinol in microscopic droplets that preserve the activity. They also spread very thin on the skin, reaching down in all crevices that cannot be fully covered by normal size particles in creams. Another good thing about this technology is that it has a time-release effect; the skin will gradually be exposed to the retinol, which minimizes eventual side effects.

We have used a high dose of retinol, 0,4%. If you want to see any difference, you should use a product with at least 0,1% retinol.

A retinol product should only be used at nights. If you plan to spend the day afterwards in the sun, you shouldn’t use it, as your skin can get red and slightly swollen. Also, when starting a retinol treatment, use it only every third night. This is especially important if you have sensitive skin.

So what will you get from a retinol product?

The most visible effect that we have seen when testing our Tomorrow serum, which you can notice after one months use, is that the skin becomes more healthy and rosy. Simply said, it looks much younger. I recommend you to take a photo (same distance, lightening and camera) before and after one resp. three months use. Most people we have tested forget how they looked before or doesn’t notice the gradual shift to a more beautiful looking skin, so comparing photos is a fun and good thing to do. To visibly reduce pigment spots can take anything between two months to two years. But it will work if you are consistent. Retinol also makes the skin look moist and decreases wrinkles and wrinkle depth. 

NB! Please please be careful when using our Tomorrow serum over the summer, retinol and sun is a really bad mix.

NB! As with all cosmetic products, you need to have realistic expectations. You will not get a 20 years younger brand new face. And if you already have young skin, not much will happen. However, for most people with signs of ageing, using an efficient retinol product will make you look younger and healthier with a moist and rosy skin.

Swedish King Magazine has listed the 100 most influential fashion profiles in Sweden. No 27 on the list is Erik Torstensson & Jens Grede, founders of London based creative agency Saturday London.

As stated in the article, Erik and Jens have worked with both Swedish and International brands such as H&M, Absolut Vodka, Lancôme, Swarovski and – Swedish Skincare System.

Erik and Jens. Photo from Swedish Cafe Magazine.

The name “Swedish Skincare System” was originally Jens idea. In the beginning we were sceptical and an array of other names popped up. However, in the end we realised it was the only thing that worked, because it says exactly what we are!

The beautiful design is all Erik’s work. He’s a perfectionist and every little thing leaving their fashionable office has to be approved by Eric, down to envelopes and correspondence cards. Even if it can be very frustrating, that is probably the reason why Saturday London is so successful. They care about details and quality even if their client is a new-started and niched Swedish cosmetic brand.

Erik and Jens listened to us and translated our ideas of uncomplicated and effective skincare into a classic and beautiful design that we fell in love with. And still adore.

A major cause of various skin problems today is exaggerated use of soaps and cleansing products. Soaps and cleansers will not only dissolve impurities and make-up on the skin surface, they will also dissolve protective oils, salts and antioxidants in the skin. This harmful effect on the skin and its protective barrier can give rise to various skin problems such as dry skin and irritation. It will also speed up skin ageing processes

Skincare consumers are usually eager to find products with “active” ingredients such as antioxidants, vitamins, special lipids and oils to combat signs of ageing. But more important is not to dissolve and wash away these substances in the first place.

If possible, warm water only is often enough. Warm water will dissolve both water soluble and fat soluble impurities. It will also have a slight harmful effect on the skin barrier so it will be necessary to replace the loss of natural lipids, preferably with a lamellar cream that can build up the skin’s protection.

However, pollution and use of make-up will make in necessary to use some kind of cleansing product. It is important to use a cleansing product that is as mild and gentle as possible, but still does the job.

Sneak peek of Everyday Soft Foaming Cleanser
Soon available in stores and online

We have therefore developed a very mild cleansing product, Everyday Soft Foaming Cleanser (soon available in stores and online). Foaming products are usually harsher to the skin than i.e. cleansing milks. However, we have used a new technology where an extra amount of protective organic oils and ceramides have been incorporated into the product. The oils will not only protect the skin but will also dissolve fat soluble impurities, without disturbing the skin barrier.

Whatever your choice of cleanser, our advice is that you choose a routine that is as gentle as possible to the skin but still does the job. And that you repair the damage with a lamellar cream.

Susanne Ljung is one of Sweden’s most recognized journalists within fashion, trends and popular culture. She is the host of the award winning radio program Stil (Swedish for Style) in SR, and a beauty expert at Expressen Skönhet (Beauty Issue, article not available online), where she now has listed her top five favourite facial creams.

Our Tomorrow Superior Serum Anti-ageing Activator is one of her picks when an extra boost for your skin is needed during the night. The others brands that made it to her list are Lancome, Elisabeth Arden, Olay and Phytomer.

“Feel what’s right for You!“

Susanne gives her best advice regarding facial creams. We couldn’t agree more with her. A good cream do help your skin to recover it’s luster and tone.

We are very excited! Our Everyday Energizing Facial Cream has been nominated in the category of The Swedish Product Of The Year at the Swedish Beauty & Cosmetic Awards! The category is new to this year’s Awards, so we just might become the first ones to serve the honour.

The annual Swedish Beauty & Cosmetic Awards are held by the Swedish Cosmetic, Toiletry & Detergent Association. Apart from the category Swedish Product Of The Year there are 18 different categories, in which a great number of international brands have been nominated. See all the nominations here.

The Swedish Beauty & Cosmetic Awards Gala Dinner will take place in Stockholm on April 23rd. Wish us luck!

Ps. In the meanwhile, check out all the lucky 2008 winners.