Swedish King Magazine has listed the 100 most influential fashion profiles in Sweden. No 27 on the list is Erik Torstensson & Jens Grede, founders of London based creative agency Saturday London.
As stated in the article, Erik and Jens have worked with both Swedish and International brands such as H&M, Absolut Vodka, Lancôme, Swarovski and – Swedish Skincare System.
Erik and Jens. Photo from Swedish Cafe Magazine.
The name “Swedish Skincare System” was originally Jens idea. In the beginning we were sceptical and an array of other names popped up. However, in the end we realised it was the only thing that worked, because it says exactly what we are!
The beautiful design is all Erik’s work. He’s a perfectionist and every little thing leaving their fashionable office has to be approved by Eric, down to envelopes and correspondence cards. Even if it can be very frustrating, that is probably the reason why Saturday London is so successful. They care about details and quality even if their client is a new-started and niched Swedish cosmetic brand.
Erik and Jens listened to us and translated our ideas of uncomplicated and effective skincare into a classic and beautiful design that we fell in love with. And still adore.
